Fractional Operations & Systems

I build the operational backbone behind businesses that run on craft.

Financial controls, digital infrastructure, and systems design for founders who are excellent at the work and need someone else to run the machine behind it.

Construction
Hospitality
Beauty
Art
Wellness
Beauty & Wellness· Fine Art & Small Studios· Weddings & Events· Hospitality & Food· Construction & Trades· Global Travel· and beyond
The Real Problem

You didn't start a business to run a business.

You built something because you're excellent at the craft. The design, the build, the brand, the plate. Somewhere along the way, the back office caught up with you. Billing that doesn't reconcile. Systems nobody trusts. Decisions made from memory instead of data.

That's not a failure. It's just what happens when growth outpaces infrastructure. I find the pain points you haven't named yet, and build the systems that let the craft stay the focus.

No corporate playbooks. Just structure that fits how your business actually runs.

Recent Work

Real businesses, real systems, real results.

Construction & Trades

Tim Lloyd Construction

Full digital infrastructure buildout: five-page website, financial controls, job costing systems, and BuilderTrend administration for a growing Maui construction company.

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Interior Design

Patina Interior Design

Brand-forward website concept for a luxury Wailuku design studio, built to match the caliber of the work it represents.

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Health & Wellness

Coaching with Caye

Website design and deployment for a Maui-based coaching practice, from concept through launch.

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Retail & E-commerce

Island Picks

Shopify systems overhaul, bookkeeping, and fractional operations leadership through a full sales and fulfillment transition.

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How We Work Together

Every engagement is custom. Here's the shape they usually take.

Foundation

Get the basics right

A focused audit and rebuild of the systems causing the most pain right now: billing, workflow, or client experience.

Custom scope
Partnership

Ongoing fractional ops

Embedded, recurring support across financial controls, systems, and team structure. The closest thing to hiring a COO, without the overhead.

Custom retainer
Full Build

End-to-end infrastructure

Complete operational buildout: systems, SOPs, financial controls, and web presence, built and installed from the ground up.

Custom scope, by proposal

Let's build the system behind the craft.

Book a discovery call. No pitch deck, just a real conversation about what's actually slowing you down.

Book a Discovery Call